Resource Hub
Connecting pharma professionals with company news, expert insights, and patient-centered resources.
Featured content
Direct-to-Patient Marketing in Pharma: How DTC Pharma Campaigns Drive Better Treatment Uptake
From Prescription to Persistence: Sustaining GLP-1 Therapy Over Time
How Mighty, the AI health assistant within MyTherapy’s DTP ecosystem, protects GLP-1 persistence at predictable risk moments.
.jpg)
Smartpatient and Daiichi Sankyo Join Forces to Improve Treatment Adherence in Hypercholesterolemia
MyTherapy now provides dedicated digital support for patients treated with Nustendi®, helping them stay adherent and reduce their cardiovascular risk.
Smartpatient and ALK Celebrate Three Years Driving Long-Term Allergy Treatment Persistence
Through behavioral science and digital engagement, the partnership supports thousands of allergy patients across Europe stay consistent with allergy immunotherapy and achieve lasting outcomes.
Smartpatient and Novo Nordisk Launch Digital Support Model for Obesity Care in Germany
Smartpatient and Novo Nordisk introduce a pioneering digital support program for people living with obesity in Germany
Browse all reports and articles
Pharma Patient Communication: Building Trust That Drives Outcomes
Webinar: Creating Patient Loyalty Through Integrated Direct-to-Patient Ecosystems
Patient Activation Measure Explained: How to Assess and Improve Patient Readiness
Increasing Preventive Kidney Testing Through Patient Activation on MyTherapy
Smartpatient Wrapped 2025
Direct-to-Patient Marketing in Pharma: How DTC Pharma Campaigns Drive Better Treatment Uptake
Smartpatient and Daiichi Sankyo Join Forces to Improve Treatment Adherence in Hypercholesterolemia
MyTherapy now provides dedicated digital support for patients treated with Nustendi®, helping them stay adherent and reduce their cardiovascular risk.
How Pharma Can Overcome Longstanding Barriers to Delivering lmpactful Adherence Support
Turning Digital Engagement into Measurable Preventive Health Impact with MyTherapy
No items found...