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Smartpatient and Novo Nordisk Expand Patient Support Partnership Across Additional Treatment Formats
The expansion builds on a digital obesity care program launched in 2025 and extended to Type 2 diabetes earlier in 2026


From Prescription to Persistence: Sustaining GLP-1 Therapy Over Time
How Mighty, the AI health assistant within MyTherapy’s DTP ecosystem, protects GLP-1 persistence at predictable risk moments.


Patient Activation Measure Explained: How to Assess and Improve Patient Readiness

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Smartpatient and Daiichi Sankyo Join Forces to Improve Treatment Adherence in Hypercholesterolemia
MyTherapy now provides dedicated digital support for patients treated with Nustendi®, helping them stay adherent and reduce their cardiovascular risk.


Smartpatient and ALK Celebrate Three Years Driving Long-Term Allergy Treatment Persistence
Through behavioral science and digital engagement, the partnership supports thousands of allergy patients across Europe stay consistent with allergy immunotherapy and achieve lasting outcomes.
Browse all reports and articles

Rethinking Patient Marketing: How Pharma Can Drive Patient Engagement and Real-World Outcomes

Why AI Health Assistance Must Be Built into Trusted Treatment Ecosystems

From Prescription to Persistence: Sustaining GLP-1 Therapy Over Time
How Mighty, the AI health assistant within MyTherapy’s DTP ecosystem, protects GLP-1 persistence at predictable risk moments.
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MyTherapy and arztkonsultation Establish Integrated Digital Care Pathway – Launching in Clinical Obesity

Pharma Patient Communication: Building Trust That Drives Outcomes

Webinar: Creating Patient Loyalty Through Integrated Direct-to-Patient Ecosystems

Patient Activation Measure Explained: How to Assess and Improve Patient Readiness

Increasing Preventive Kidney Testing Through Patient Activation on MyTherapy

Smartpatient Wrapped 2025
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