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From Prescription to Persistence: Sustaining GLP-1 Therapy Over Time
How Mighty, the AI health assistant within MyTherapy’s DTP ecosystem, protects GLP-1 persistence at predictable risk moments.
Smartpatient and Novo Nordisk Set a New Standard for Connected Care for People with Metabolic Diseases in Germany
A new Type 2 diabetes support program from smartpatient and Novo Nordisk expands their shared Direct-to-Patient model across metabolic diseases. Continuous, personalized support designed for where long-term treatment habits are formed.
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Smartpatient and Daiichi Sankyo Join Forces to Improve Treatment Adherence in Hypercholesterolemia
MyTherapy now provides dedicated digital support for patients treated with Nustendi®, helping them stay adherent and reduce their cardiovascular risk.
Direct-to-Patient Marketing in Pharma: How DTC Pharma Campaigns Drive Better Treatment Uptake
Smartpatient and ALK Celebrate Three Years Driving Long-Term Allergy Treatment Persistence
Through behavioral science and digital engagement, the partnership supports thousands of allergy patients across Europe stay consistent with allergy immunotherapy and achieve lasting outcomes.
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Case Study: How Behavioral Gamification Increased Engagement and Retention for People Living With Type 2 Diabetes
Smartpatient and Novo Nordisk Set a New Standard for Connected Care for People with Metabolic Diseases in Germany
A new Type 2 diabetes support program from smartpatient and Novo Nordisk expands their shared Direct-to-Patient model across metabolic diseases. Continuous, personalized support designed for where long-term treatment habits are formed.
Direct-to-Patient Marketing in Pharma: How DTC Pharma Campaigns Drive Better Treatment Uptake
Smartpatient and Cancer Support Community Partner for Advancing Breast and Prostate Cancer Support
Patient Outreach Programs: How to Connect, Retain, and Reactivate Patients
Smartpatient and Danone Nutricia Advance Digital Support for Malnutrition Management
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Smartpatient Marks One Year of Mighty, Expanding Its AI Health Assistant Through New Partnerships
Following its first year supporting patients, Mighty brings conversational AI into one of the world’s fastest growing medication management platforms, helping people navigate treatment routines between clinical visits.
Rethinking Patient Loyalty: How Direct-to-Patient Ecosystems and AI Are Reshaping Chronic Care
Rethinking Patient Marketing: How Pharma Can Drive Patient Engagement and Real-World Outcomes
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