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Direct-to-Patient Marketing in Pharma: How DTC Pharma Campaigns Drive Better Treatment Uptake
From Prescription to Persistence: Sustaining GLP-1 Therapy Over Time
How Mighty, the AI health assistant within MyTherapy’s DTP ecosystem, protects GLP-1 persistence at predictable risk moments.
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Smartpatient and Daiichi Sankyo Join Forces to Improve Treatment Adherence in Hypercholesterolemia
MyTherapy now provides dedicated digital support for patients treated with Nustendi®, helping them stay adherent and reduce their cardiovascular risk.
Smartpatient and ALK Celebrate Three Years Driving Long-Term Allergy Treatment Persistence
Through behavioral science and digital engagement, the partnership supports thousands of allergy patients across Europe stay consistent with allergy immunotherapy and achieve lasting outcomes.
Smartpatient and Novo Nordisk Launch Digital Support Model for Obesity Care in Germany
Smartpatient and Novo Nordisk introduce a pioneering digital support program for people living with obesity in Germany
Browse all reports and articles
How ALK Boosted Patient Adherence, Satisfaction & Impact with MyTherapy
Building Patient Awareness: How Campaigns Shape Understanding and Action
Smartpatient and ALK Celebrate Three Years Driving Long-Term Allergy Treatment Persistence
Through behavioral science and digital engagement, the partnership supports thousands of allergy patients across Europe stay consistent with allergy immunotherapy and achieve lasting outcomes.
Digital Patient Education: Why It Matters, and What Pharma Can Learn from Psoriasis
Smartpatient and Novo Nordisk Launch Digital Support Model for Obesity Care in Germany
Smartpatient and Novo Nordisk introduce a pioneering digital support program for people living with obesity in Germany
5 Key Benefits of E-Prescription to Enhance Your Patient Support Program
Patient Activation in Pharma: A 5-Step Guide to Launch Success
Closing the Treatment Gap: How Patient Activation Strengthens Asthma Care
How to Launch a Patient Support Program (PSP) in Just 3 Weeks!
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