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Direct-to-Patient Marketing in Pharma: How DTC Pharma Campaigns Drive Better Treatment Uptake
From Prescription to Persistence: Sustaining GLP-1 Therapy Over Time
How Mighty, the AI health assistant within MyTherapy’s DTP ecosystem, protects GLP-1 persistence at predictable risk moments.
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Smartpatient and Daiichi Sankyo Join Forces to Improve Treatment Adherence in Hypercholesterolemia
MyTherapy now provides dedicated digital support for patients treated with Nustendi®, helping them stay adherent and reduce their cardiovascular risk.
Smartpatient and ALK Celebrate Three Years Driving Long-Term Allergy Treatment Persistence
Through behavioral science and digital engagement, the partnership supports thousands of allergy patients across Europe stay consistent with allergy immunotherapy and achieve lasting outcomes.
Smartpatient and Novo Nordisk Launch Digital Support Model for Obesity Care in Germany
Smartpatient and Novo Nordisk introduce a pioneering digital support program for people living with obesity in Germany
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Is SaMD the Rx of the Digital Health World? Similarities and Differences Explained
Beyond Treatment: Supporting Breast Cancer Patients in Their Daily Wellbeing
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One Year In: smartpatient and Lilly Scale Patient-Centric Digital Health
Supporting People Living with Psoriasis, Together with UCB
New Partnership Enables Access to World-Leading Adherence & Medicines- Related Behaviour Change Tools That Deliver Real-World Value to Millions
A new partnership between smartpatient Gmbh and Spoonful of Sugar, a University College London business company, initially brings the validated MARS-5 adherence measurement tool to the MyTherapy app
Smartpatient scales patient engagement collaboration with Merck, launching a new digital companion for cardiovascular diseases
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