5 Key Benefits of E-Prescription to Enhance Your Patient Support Program

Electronic prescriptions (eRx) are now the standard in Germany, with millions issued daily. For pharma, this shift presents a powerful opportunity to elevate patient support. By integrating e-prescription functionality into digital patient support programs, pharma companies can simplify treatment journeys, improve adherence, and deliver a more seamless and convenient experience for patients.

In this blog, we outline five core benefits of integrating eRx into patient support, and how MyTherapy enables pharma to deliver value at every step.

Repeat Prescriptions Issued Up to One Year in Advance

One of the most impactful changes eRx brings is the ability for healthcare professionals to issue repeat prescriptions for up to 12 months in a single step. Each prescription can be set to become valid on a specified date, eliminating the need for patients to repeatedly contact or visit their doctor.

For patients living with chronic conditions, typically the primary focus of pharma’s support programs, this is a significant upgrade. It ensures uninterrupted treatment, reduces friction, and increases the likelihood of staying on therapy. By integrating this functionality into patient support, pharma can promote better long-term adherence.

Instant Availability Checks at Local Pharmacies

Integrating eRx with patient support tools allows users to instantly check the availability of prescribed medications at nearby brick-and-mortar pharmacies.

eRx-compatible software can automatically identify the exact medication from the prescription, minimizing human error and ensuring accuracy. Patients can immediately arrange for in-store pickup or order the medication in advance, making the process faster and more reliable.

This level of convenience reduces unnecessary trips and improves the overall experience for patients managing chronic conditions.

Online Ordering and Home Delivery

E-prescriptions can now be filled out online and delivered directly to the patient’s doorstep, without the hassle of mailing a physical prescription.

Thanks to the integration of eRx functionality in MyTherapy, patients can connect directly to Redcare Pharmacy, enabling them to order prescription medications online with next-day delivery if ordered before 6 PM on weekdays.

This is a game-changer for convenience, particularly for patients with mobility limitations, busy schedules, or those managing multiple prescriptions.

Health Insurance Card Compatibility (NFC Integration)

Our integration with Redcare Pharmacy, Europe’s leading online pharmacy, empowers patients to access their prescribed medications quickly and conveniently. This direct integration ensures continuity of care and supports adherence from the very first fill without the friction of paperwork or manual steps.

Through CardLink, an officially approved Gematik solution (German national agency for the digitalization of the healthcare system) patients can retrieve their e-prescriptions simply by tapping their NFC-enabled health insurance card (eGK) on a smartphone. No QR code or PIN is needed.

Gematik is now working on a successor to CardLink that will also be built on the PoPP (Proof of Patient Presence) solution.  

A More Connected, Patient-Centered Experience

The cumulative effect of these features is a more connected, modern, and patient-friendly medication management ecosystem.

By integrating eRx into patient support programs, patients gain access to:

• Seamless prescription storage and fulfillment

• Personalized medication reminders

• Adherence tracking

• Access to pharmacy services, both physical and digital

For pharma, this means offering real daily value and support to patients, unlocking higher refill rates, improved adherence, and ultimately, better health outcomes.