Patient loyalty is becoming a strategic priority as more care shifts to long-term and chronic conditions, where outcomes depend on sustained engagement, not one-off touchpoints. In this webinar, our speakers unpack why fragmented patient journeys erode trust, how integrated direct-to-patient (DTP) ecosystems create continuity across the full journey, and why Europe’s privacy and consent frameworks can be an advantage for building loyalty at scale.

Key takeaways

• Continuity builds loyalty. Connected patient journeys reduce drop-off and provide seamless end-to-end support.  ‍
• In Europe, trust wins. Leverage GDPR and strategic consent for sustainable, compliant engagement. ‍
• Start earlier than prescription. Boost health literacy with complaint education to accelerate diagnosis via targeted outreach. ‍
• Integration unlocks insight. Unified programs deliver real-world data for early risk detection and smarter decisions. ‍
• No more tools, one journey. Prioritize seamless experiences where patient data flows effortlessly throughout.

Hear from our speakers

• Malin Johannson, Former VP Digital Health Partnerships, International Operations at Novo Nordisk | Strategic Advisor ‍
• Gary Monk (Facilitator), Digital Thought Leader | LinkedIn Top Voice ‍‍
• Ira von Arnim, Chief Commercial Officer at smartpatient

Unlock next-gen DTP strategies!